FAO Schwarz home to Crazy Creator play experience

The FAO Schwarz toy store, in New York City's Rockefeller Center, is home to a "Crazy Creator" play experience created by Crazy Aarons.

The experience allows children and adults to create their own unique Thinking Putty tin or customized Land of Dough cup, according to a press release.

"We know what a magical experience it is to create your very own Thinking Putty and Land of Dough because we do it every day in our own U.S. based factory," Crazy Aaron founder and Executive Chairman Aaron Muderick said in the release. "It's so much fun that we wanted to share it with others and our new Crazy Creator experience at FAO Schwarz provides everything one would need to make their own, unique sensory toy."

"FAO Schwarz is so much more than just a toy store, we're known for our in-store experiences that inspire play and creativity," David Niggli, FAO Schwarz chief merchandising officer, said in the release. "The Crazy Aaron's Crazy Creator experience is a perfect example and has quickly become a popular destination within our flagship store at Rockefeller Center because kids of all ages love making their own putty with customized colors and add-ins. The partnership has far exceeded our expectations and we're thrilled to continue the offering to delight our customers."