Billionaire re-opens at Harrods in a blaze of gold

As you might have guessed from the name, Billionaire isn't a brand to shy away from showing off (just a little). After its ballsy masterstroke of a men's show themed around the TV show Dallas at Milan Fashion Week earlier in the year, the brand is following up by unveiling a huge new home for its line at Harrods in London. At 140 square metres, it's over three times as big as the former in-store space and packed with more opulent, velvety-soft products than ever before - all displayed on rails in the shape of golden skyscraper girders, mannequins perched atop statuesque marble pedestals and cabinets adorned with lion-emblazoned coins. In short, Billionaire's created the kind of place any man would feel like a tycoon for the day - no matter how many zeros he might have at the end of his bank balance. Now open at Harrods, 87-135 Brompton Road, London SW1X 7XL. harrods.com