First look: Harrods refreshes womenswear rooms

Located on the first floor of the store, the two spaces span almost 10,000 sq ft in size.

The eveningwear room will house 38 partywear brands including Koltson, Alex Perry, Celia Kritharioti and Rodo. Harrods said that it has experienced 50% growth in its eveningwear category since 2021. The space also includes two luxurious VIP rooms which customers can book to use while they shop the category.

The space dedicated to holiday and swimwear will offer customers a 365-day a year experience to shop items for breaks and will stock brands such as Missoni, Zimmerman, Eres and Anya Hindmarch.

Simon Longland, buying director, fashion at Harrods, said: “Opening the Holiday & Swim and Evening & Occasion rooms this week has come at the perfect time for our clients, as it so simply answers to those customers who have a full party season social calendar, those that are counting the days to a winter-sun getaway – or both.

“I’m passionate about creating the ultimate shopping experience for our clients, who have come to expect not only the best in service and offering but also in surroundings. Ensuring that from the moment customers step into these spaces they are transported into a luxurious universe where every detail has been considered is crucial, from the layout of the spaces to the details in the fitting rooms.”

In June, Harrods unveiled the first phase in its womenswear redevelopment project, with the launch of two new rooms for customers to explore its range of loungewear and lingerie.