Gancia Americano Cítrico
Illustration for Gancia Label and campaign.
Gancia Americano Cítrico is a citric flavored appetizer drink.
The first illustration was made to be placed at the center of the label and the second one was made as a main asset for the variety's KV.
It was used in a digital and printed campaign including social media, banners, magazines, street ads, packaging
and POP.
Art direction, label and campaign design by RG2.