Fox TV
Lost Crash
Objective:
Lost Crash
Objective:
Generate expectation on Lost's third season in Fox Tv.
Idea:
Lost starts when the Oceanic Airlines Flight 815 had an accident in the jungle. We decided to build a piece of the plane, at real size, and place it in one of the most transited and strange spot where you can find a plane: the Tropical Garden of Madrid's main train station.
Results:
Over 100.000 daily impacts at the Atocha Railway Station. 40.000 visits on Youtube during the 15 days of campaign. Mentions on web sites, forums and blogs. Coverage on radio, print and TV. Fox Tv led the audience on the first episode premiere.
