Participation in Government The Media. What is the media? any form of communication whose purpose is to serve a broad audience.

Presentation on theme: "Participation in Government The Media. What is the media? any form of communication whose purpose is to serve a broad audience."— Presentation transcript:

1 Participation in Government The Media

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4 What is the media? any form of communication whose purpose is to serve a broad audience

5 What are the forms of media? TVInternetMusic Newspaperradiotelephone Magazinebillboardsbooks Pamphletsjournalsfacebook Cell phonesblimpsclothing

6 What is the function of Media? 1. Inform Ex. Nightly News Broadcast 2. Entertain Ex. Daily Show with Jon Stewart 3. Investigate Ex. Nightline 4. Advertise Ex. Commercials http://video.msnbc.msn.com/dateline/22 412088/#22412088

7 What are the advantages of privately owned media??? Advantages: Competition keeps media working to be best Gain Appeal by being best Make Profit

8 Disadvantages to Privately Owned Media Disadvantages: Sensationalism – make a mountain out of a molehill too critical of government Too invasive You make the call…Should there be limits on the media????

9 KEYS TO POLITICAL ADVERTISING 1. NAME RECOGNITION 2. GOOD IMAGE 3. BLAST OPPONENT 4. PLATFORM IDEAS

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15 Incumbent Advantage: Incumbent: the candidate in an election who already holds the position. He/she has an advantage because of being known and can raise more money!!

16 http://youtu.be/zHGs4535W_o

17 Stop…..it’s hammer time. http://youtu.be/otCpCn0l4Wo

18 Who are the four players in an election? 1. Candidates 2. Political Parties 3. Voters 4. Media Which is the elite?

19 The Elite The media, based on what they report and how they report, they control the image of the candidate and what the people see or hear.

20 What resources does the media have to make it the elite? Time Money Reach large amounts of people Credibility Endless employees around country/world Live coverage, immediate reaction Control of distribution of information

21 Dan Quayle & the potato "It was a defining moment of the worst kind imaginable,’’ Quayle wrote in the autobiography. "Politicians live and die by the symbolic sound bite.’’ http://youtu.be/Wdqbi66oNuI

22 Bill Clinton & the Scandal

23 Al Gore invented the Internet?

24 George W. Bush “There's an old saying in Tennessee — I know it's in Texas, probably in Tennessee — that says, fool me once, shame on — shame on you. Fool me — you can't get fooled again."

25 People prefer the comedy of politics www.thedailyshow.com

26 Major way media impacts elections: 1. Lens: focus on a candidate however they like 2. Issues: they decide which issues will be discussed – based on what sells to the public.

27 The Media is the Lens The Candidate The Media Straight Report Distorted Report Voters Viewers

28 What are the three branches? 1. The Executive Branch 2. The Legislative Branch 3. The Judicial Branch These branches were created with checks & balances so that one branch could not dominate either of the others.

29 The Fourth Branch How has the media become a 4 th Branch? Write at least 2 complete sentences answering this question and be prepared to share.