Lifestyle Food This Is Why McDonald's Is Flipping Their Golden Arches Upside Down to Become 'WcDonald's' Starting Feb. 26, the fast food chain is celebrating its fictional depiction in the anime world with special touches, including a new chili sauce and manga-inspired packaging By Ingrid Vasquez Ingrid Vasquez Ingrid Vasquez is a Digital News Writer at PEOPLE. She graduated from The University of Texas at Austin with a Bachelor in Journalism. Before joining the team, she worked as an Editor at FanSided and provided work in the celebrity and lifestyle space for brands that include Teen Vogue, Cosmopolitan, EW, and more. People Editorial Guidelines Published on February 22, 2024 10:00PM EST Close WcDonald's logo. Photo: Courtesy of McDonald's McDonald's is ending the month with a makeover. Starting Feb. 26, the fast food chain is bringing its manga counterpart to life with its new "WcDonald's" campaign. The makeover will bring anime fans in over 30 global markets manga-inspired packaging, four episodic shorts, and a new sauce. As for the reason behind the campaign, Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald's USA, said that it is a result of anime becoming a "huge part of today's culture." Wcdonald's characters. Courtesy of McDonald's Krispy Kreme Is Giving Out Free Donuts as ‘Sweet Relief’ for Those Impacted by ‘Frustrating’ Cellphone Outage "We love that our fans have been inviting us into the conversation for years. The WcDonald's universe is a reflection of what fans have created. It honors their vision and celebrates their creativity while authentically bringing it to life in our restaurants for the first time ever," said Hassan in a press release statement. According to the new sauce, fans can expect it to be a "combination of ginger, garlic, and soy with a slight heat from chili flakes." Called the "Savory Chili WcDonald's Sauce," the fast food chain says it's a dip that mirrors the "bold, dynamic spirit" of classic anime heroes. Photo of new WcDonald's sauce. Courtesy of McDonald's KFC Drops 'Chizza' Nationwide Which Combines Pizza and Fried Chicken for an 'Unexpected Mashup' The "WcDonald's" experience will include packaging created by Japanese manga artist and illustrator Acky Bright. Bright worked with the company to create manga-inspired packaging that features WcDonald's Crew characters. The packaging is set to include a digital code that will give customers access to weekly digital manga drops releasing every Monday, from Feb. 26 until March 18. The collaboration between Bright and McDonald's is one that came out of "genuine love." Wcdonald's logo. Courtesy of McDonald's Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. "I had a great time partnering with McDonald's to help make WcDonald's a reality for manga fans who have a genuine love for the brand. From the details of the diverse Crew characters to the manga plot itself, I loved being able to use my artwork to bring to life the dynamic, vibrant world of WcDonald's for people around the world," said Bright in a press release statement. Fans in Los Angeles can also visit the first real-life WcDonald's from March 9 to March 10. The immersive dining experience will include 360 projection mapping, and the ability to make a reservation will open on OpenTable starting Feb. 28. by searching "WcDonald's Immersive Dining Experience."